With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers will pass muster. If there’s a problem with the numbers, the CIO may be blamed. So it’s important to understand what auditors want to see, and to make sure that your collection and reporting procedures are appropriate. The greatest danger is having to restate numbers that you’ve already provided to advertisers.
comparisons of business process management documentation
Research Foundation, tells of comparisons where on site X a server-based procedure showed 15% of the traffic shown by a panel-based audit, but on a second site Y the order of the methods was reversed, with the server-based procedure showing 300% of the traffic that the panel-based audit did. This kind of result gives people chills down the back of the neck, Mr. Spaeth said. He also noted that different procedures of the same class also tend to produce different numbers. Figure 1, from a comparison of